Our story
I've always believed the best stories happen when you go further.
SAVR began as a side hustle. Having towed caravans myself for a few years and meeting many more like me, I kept seeing the same problem: tyre pressure monitoring was genuinely useful, but the experience was clunky and overcomplicated. There had to be a better way.
It was only meant to be a side hustle.
After selling my business, I wanted to get back in the game - on my terms. After meeting a lot of people who towed caravans, I saw the same frustrations again and again with TPMS.
The systems were clunky. The apps were confusing. And when things go wrong on the road, you need clarity, not complexity.
So I started Safety Sam - my side hustle with a simple mission: make TPMS better.
A modern-day explorer.
I've never been great at staying inside the lines. I became the first person in the world to attempt swimming the English Channel in winter, built businesses people said wouldn't work, and have always backed myself to go further.
Preparation shouldn't stop the adventure.
It should make the adventure possible.
The side hustle grew up.
Safety Sam proved there was a better way - and the demand was real. But as the product, technology and vision evolved, it outgrew the name.
It was time for something bigger.
SAVR means more.
Saver
Knowing earlier can save a tyre, a wheel, a trip - and sometimes much more.
Savour
The journey should be remembered for where you went, not what went wrong.
Saviour
Sometimes a warning at the right moment changes everything.
TPMS made simple. SAVR the journey.
Why I care about this
I love adventures. I've had some big ones.
But it's the journeys with family and friends that mean the most. Arriving safely. Making memories. That's what it's all about.
That's why I built SAVR - to take the stress out of tyre safety so you can focus on what really matters.
Sam Penny
Founder, SAVR
